sandiegomagazine is an award-winning multi-platform media company that covers food, arts and culture, travel, health and wellness, social progress and life in San Diego County. Its flagship monthly magazine has won multiple regional and national awards. The company also produces and distributes video and online content, and provides custom media services to clients.
The magazine was founded in 1948 and has had few ownership changes. Food writer Troy Johnson, who has appeared on several Food Network TV shows and co-hosts the show Campus Eats on the Big Ten Network, has acquired the magazine along with his wife Claire. He will take over as publisher while continuing to write the occasional restaurant piece.
Johnson is aiming to expand the magazine’s online presence and introduce video. He plans to expand its coverage of local events, activities and news to include architecture and home design, technology, philanthropy and culture.
But he acknowledges that magazines, including his own, are struggling to adapt to an ever-changing world of engagement, and is worried about their ability to thrive as they continue to cut staff and product. “All magazines now are a fraction of their former selves,” he said. Dean Nelson, director of the journalism program at Point Loma Nazarene University, agreed. “They’re a victim of their own success, because they have to keep evolving as their audiences evolve.”
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San Diego Magazine, a longstanding beacon of culture, lifestyle, and local news in America’s Finest City, has recently undergone a significant change in ownership. The magazine, renowned for its in-depth coverage of San Diego’s diverse community, events, and attractions, has captured the hearts of residents and visitors alike for decades. With its acquisition, a new chapter unfolds, promising both continuity and evolution in the publication’s mission and vision.
A New Era Begins
The acquisition of San Diego Magazine marks a pivotal moment in its storied history. As the torch passes from one set of hands to another, there is anticipation and excitement about the opportunities and possibilities that lie ahead. The new owners bring fresh perspectives, resources, and ideas to the table, aiming to build upon the magazine’s legacy while steering it towards new horizons.
Preserving Tradition, Embracing Innovation
While change is inevitable, the essence of San Diego Magazine remains rooted in its commitment to excellence, integrity, and community engagement. The new owners recognize the magazine’s rich heritage and the deep connection it shares with its readership. As custodians of this legacy, they pledge to uphold the values that have defined San Diego Magazine while embracing innovation and adaptability in a rapidly evolving media landscape.